It’s time to move conferencing to the cloud

Video as a Service
There has been a lot of chatter lately in the world of technology about migrating away from physical devices. Our IT counterparts are well ahead of the AV industry in this regard, having spent the better part of the last decade migrating sprawling data centers and costly servers into tight, compact, and easier to manage virtual environments.

While this isn’t a completely fair comparison, as the majority of audiovisual equipment can’t be virtualized, there are AV applications that must be modernized, and move away from physical devices into the 21st century. The easiest application to migrate, that offers the highest return on investment, is a no brainer: videoconferencing. Though many users have trepidation about using the enigmatic “cloud,” migrating conferencing can drastically cut costs and help maintain sanity.

It’s time to ditch traditional videoconferencing equipment. It is expensive, can be difficult to use, and without an incredibly costly, dedicated support staff at meeting time, meeting organizers often have trouble using the system. It also requires compatible services at each location connecting to join the meeting. Continuing to design and install traditional videoconferencing systems can be costly and frustrating to users and support personnel alike, and yield a lower return on investment than originally hoped for.

Continue reading It’s time to move conferencing to the cloud on AV Network

Note: When deciding to write on this topic I really wanted to include this mostly not-appropriate-for-a-publisher’s website video of a character from the TV show “The League” talking about the cloud. I find it especially funny, as many users don’t always understand the concept of the cloud, and are somewhat apprehensive about adopting it as a core strategy. I, for one, don’t think any of the users I’ve come across in the industry think it refers to a cloud of smoke, though; I guess that’s a good start.

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